Escape from the Benevolent Zookeepers :
The Best of Swaminomics
Publisher: Times Group
Price: Rs. 150
ISBN 13: 9788189906115
Escape From the Benevolent Zookeepers: The Best of Swaminomics, written by Swaminathan S. Anklesaria Aiyar, is an eminently readable book, containing some of his best columns that have appeared in TOI and ET. The book’s USP lies in the fact that is written by Swami, as he is universally known. The book covers not only economic issues but also political, social and environmental ones. It appeals to all kinds of readers. Where students are concerned, the book tells them about contemporary issues. And to lay persons, it explains economic issues simply and effectively. Interestingly, Swami’s columns championed economic liberalization that started in 1991 and influenced both decision-makers and public attitudes. Importantly, the book entertains while it educates. As Swami aptly says, “If you can get readers to grin, you’ve won half the battle for hearts and minds.”